11 Social Media Trends in 2024
Here’s a list of social media trends you must incorporate into your social media strategy to ensure your brand stays relevant in a rapidly changing business landscape.
- Augmented reality content will become more popular
- Short-form video content will continue its domination
- Disappearing or ephemeral content is here to stay
- Sustainable and ethical branding will have more takers
- Livestream shopping will become more mainstream
- Brands will start to integrate voice-optimized content
- The Influence of micro-influencers will rise
- Expansion of social commerce
- Greater emphasis on mental health and well-being
- AI-powered content creation will become more common
- Consumers will demand more control over their data
Now let’s get to know each of them better.
1. Augmented reality content will become more popular
In 2024, social media will be taken over by augmented reality (AR). Brands are eagerly embracing the technology to offer captivating and immersive experiences to their audiences.
With the advancement in AR filters and lenses, users can now virtually try on products, change their appearance, and transform their surroundings.
So, get ready for an influx of advertisements that will seamlessly blend the digital and real worlds, captivating users and elevating brand interactions. There will also be a surge in AR-powered storytelling, enabling brands to engage with their followers through narratives that leave a lasting impression.
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Are you equipped to tap into this hot trend?
2. Short-form video content will continue its domination
Short-form videos will continue their reign in 2024, driven by avenues like TikTok, Instagram Reels and YouTube Shorts. These captivating and concise clips resonate with Gen Z and millennial users, offering a quick and entertaining way of consuming content.
The fact that this form of content is consumed by 66% of social media users daily makes it an absolute must in any brand’s social media arsenal. Engaging visuals and smart editing techniques within this dynamic format can help capture the interest and attention of users.
You can create trending content by producing visually captivating videos that concisely convey your message.
3. Disappearing or ephemeral content is here to stay
The rise of ephemeral content, as seen in the popular Stories feature of Instagram, will continue to dominate social media platforms.
Businesses will take advantage of the 24-hour lifespan of stories to create FOMO and a sense of urgency among their followers. You can expect more behind-the-scene glimpses, exclusive offers and time-limited promotions that encourage users to stay engaged.
Through creative storytelling in ephemeral content, you can establish a personal connection with your audience, fostering an authentic bond and loyal following.
Also Read: The Rise of Ephemeral Content & What It Means for Marketers
4. Sustainable and Ethical Branding will have more takers
It will be crucial for companies in 2024 to effectively communicate their support to ecologically sustainable practices and social responsibility.
Social media platforms will play an important role in highlighting these initiatives as consumers increasingly seek brands that are transparent and genuinely committed to their eco-friendly goals and mission. As more people become environmentally conscious, there will be a growing demand for sustainable and ethical products.
Brands that actively support meaningful causes and show genuine commitment to reducing their carbon footprint will certainly have an advantage over their competitors.
5. Livestream Shopping will become more mainstream
Live video streaming is changing the way we shop. In 2024, we’ll see a growing number of brands and influencers using videos to present their products, provide exclusive offers and directly interact with their followers.
This exciting experience that blends entertainment with the convenience of online shopping will enable customers to ask questions, watch demonstrations and make purchases effortlessly.
6. Brands will start to integrate voice-optimized content
Voice-activated devices are becoming more and more prevalent, they’re all set to transform the way users engage with social media platforms. Businesses, too, will focus on optimizing their content for voice-based queries.
We can anticipate a surge in long-tail keyword content that caters to voice searches as well. What’s more, social media platforms might introduce more features that are driven by voice commands. This will provide users with the opportunity to interact with content in new ways, revolutionizing brand-customer interactions.
7. The influence of micro-influencers will rise
In 2024, there will be a shift in the influencer landscape. While macro-influencers will still have a good online presence and following, micro-influencers are set to rise in prominence.
Micro-influencers do not have millions of followers, but they make up for it with higher engagement rates and a dedicated fan base. As a result, brands will increasingly recognize the value of collaborating with micro-influencers to target audiences and establish genuine connections.
In fact, studies have already shown that 50% of millennials trust product recommendations from social media micro-influencers as opposed to the 38% who place their faith in their favorite celebrities or macro-influencers.
This social media trend highlights the growing influence and impact of micro-influencers on consumer behavior and brand preferences, making them a force to reckon with in marketing and advertising circles.
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Read More: Influencer marketing strategies to improve engagement
8. Expansion of social commerce
We can expect social media platforms to become the go-to online shopping destinations in 2024. Exciting features, like Instagram Shopping, Facebook Marketplace and Pinterest Shopping, will gain greater popularity.
These advancements will allow brands to offer effortless shopping experiences within these platforms. They offer the convenience of a streamlined shopping journey, complete with personalized recommendations and simplified checkout processes.
By embracing social commerce, you can look forward to better conversion rates and happier customers.
Pro Tip: Sprinklr’s unified conversational commerce platform enables full conversational journeys across the 30+ messaging, live chat, social and app channels your customers prefer — helping you create premium commerce experiences at every touchpoint on their journey.
9. Greater emphasis on mental health and well-being
As the awareness about health and digital well-being continues to grow, social media platforms are expected to introduce features aimed at promoting a more positive and supportive online environment.
More than 39% of users are addicted to social media. To combat this, you can anticipate an increase in tools that enable them to manage screen time, keep track of their social media usage and establish healthy boundaries.
To top it off, more brands will likely incorporate well-being initiatives into their social media marketing strategies. This could involve creating and promoting uplifting content, forming partnerships with health organizations or launching educational campaigns focused on mental health.
By doing so, your brand will not only gain trust but also foster loyalty among users.
10. AI-powered content creation will become more common
In 2024, AI-powered content creation is already making waves and dramatically changing the face of digital marketing. As we step into the future, AI will be used to generate text, images, and videos at scale, allowing brands to ramp up content production.
Natural language processing (NLP) algorithms will enable coherent and contextually relevant written content, while AI-driven image creation will produce stunning visuals. Brands can create captivating video ads with personalized storytelling elements using AI automation. This technology will ensure a steady flow of engaging content across multiple platforms, meeting ever-rising audience demands.
There’s no doubt that human input will remain essential for adding a unique touch to AI-generated content. Embracing AI-powered content creation will optimize strategies and enhance customer experiences on a whole other level in the current digital landscape.
Pro Tip: With Sprinklr AI+, you can generate content across channels, ensure faster replies with response simplification and modification, and simplify content reviews with AI-powered grammar and tone checks.
11. Consumers will demand more control over their data
In 2024, people are becoming more aware of the value of their data. As a result, they will want more control over how it is used going forward. To meet this demand, brands will have to prioritize transparency in how they collect and use data.
Brands will have to respect users’ privacy preferences and provide more specific options to them if they choose not to be tracked or have their information shared. This includes allowing users to manage cookie settings, opt out of targeted ads, and have more control over the access to their information.
You’ll have to take a customer-centric approach toward managing data if you want to establish lasting relationships and loyalty in the privacy-conscious landscape of today.
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