How to Use Google AI for Ad Image Creation and Editing
Introduction
In today’s fast-paced digital world, the visual impact of ads plays a crucial role in capturing audience attention. As businesses increasingly turn to online advertising, creating visually appealing and effective ad assets has become more important than ever. This is where Google AI comes into play, offering advanced image editing tools to help advertisers create high-quality visuals effortlessly. From removing backgrounds to adding new objects, Google AI empowers advertisers to design professional-level image assets with ease.
In this guide, we’ll explore how you can use the Google AI Image Editor to transform your ad images, save time, and improve the effectiveness of your campaigns.
What Is Google AI Image Editor?
The Google AI Image Editor is a powerful tool integrated into the Google Ads platform that allows advertisers to create and modify image assets for their ad campaigns. Whether you’re creating new images or enhancing existing ones, Google AI’s image editor simplifies complex design tasks such as background removal, object addition, and image resizing. The editor leverages artificial intelligence to generate realistic images and offers multiple options to customize visual assets based on your specific needs.
By using this tool, advertisers can ensure that their image assets are optimized for ad campaigns, maintaining high quality and relevance while reducing the time and cost associated with traditional design processes.
Accessing the Image Editor in Google Ads
Accessing the Google AI Image Editor is easy and can be done directly within your Google Ads account. You can open the editor through the following options:
Google Ads Account: Navigate to the “Create” section in your Google Ads account to access the Image Editor.
Asset Library: Alternatively, you can access the editor from the Asset Library where all your images are stored.
Media Picker: While selecting images for a Performance Max asset group, the Media Picker also offers the option to use the Image Editor.
Removing and Replacing Backgrounds
One of the most useful features of the Google AI Image Editor is the ability to remove and replace backgrounds. This is especially helpful for creating cleaner, more focused visuals for your ads. Here’s how you can do it:
Click on “Replace Background”: After uploading or selecting your image, click the “Replace Background” option.
Automatic Background Removal: Google AI will automatically remove the background from your image, which works best when the foreground (main subject) is clearly distinct from the background.
Fine-tuning: If parts of the foreground or background are not accurately detected, you can use the “Restore” or “Remove” tools. These allow you to manually brush over the image to either restore or erase areas.
Generate a New Background: Once the background is removed, you can generate a new one by entering a text prompt. Google AI will give you up to four options for new backgrounds, and you can generate more options or edit the text prompt to refine the result.
Finalizing: Choose the background you like and click “Apply” to finalize the changes.
This feature is particularly useful when you want to maintain the focus on a product or object while giving it a fresh, relevant background tailored to your ad campaign.
Adding New Objects to Your Image
Google AI also allows you to add new objects to your images seamlessly. Whether you want to enhance the composition or include specific elements, here’s how you can do it:
Select an Area: Use the “Rectangle” or “Brush” tool to highlight the area where you’d like to add a new object.
Enter a Description: Describe the object you want to add in the provided text prompt.
Generate Options: Google AI will create up to four options for you to choose from. You can preview the generated objects within the selected area.
Apply the Changes: Once you select your preferred object, click “Apply” to make the final changes.
Erasing Unwanted Objects
If there are any unwanted elements in your image—such as background distractions or unnecessary text—you can use the “Erase Object” feature to remove them:
Select “Erase Object”: Choose this option to begin removing parts of your image.
Highlight the Area: Either frame the object using a rectangular selection or brush over it manually to indicate which parts should be erased.
Click “Erase”: After a few moments, Google AI will process the changes and remove the selected object.
This tool can help clean up your visuals, leaving you with a professional, distraction-free image ready for your advertising needs.
Replacing Existing Objects
In addition to erasing objects, you can replace them with something entirely new:
Select “Replace Object”: Use the same framing or brush tool to highlight the object you wish to replace.
Describe the New Object: Input the description of what you’d like in place of the existing object.
Generate and Apply: Google AI will present up to four replacement options. Once you’ve reviewed and selected the best one, click “Apply” to finalize.
This feature allows you to transform your image while keeping its core composition intact.
Extending Images Beyond Aspect Ratios
If you need to change the size of an image while keeping the original aspect ratio, the “Extend Image” feature is perfect:
Select “Extend Image”: This option allows you to increase the edges of your image.
Adjust the Borders: Drag the borders of the image to define the new dimensions.
AI-Filled Expansion: Google AI will fill in the expanded areas by generating new elements that match the original image.
This feature is great for resizing images without compromising quality or introducing awkward negative space.
Best Practices for Using Google AI Image Editor
To get the best results from Google AI’s image editing tools, here are a few tips:
Choose Images with Defined Foreground and Background: This makes it easier for the AI to correctly separate and edit different elements.
Write Clear and Descriptive Prompts: When generating new objects or backgrounds, the more specific your description, the better the AI’s results.
Maintain Brand Consistency: Ensure that the generated elements align with your brand’s visual identity for cohesive and professional-looking ads.
Use Cases of Google AI for Image Creation
Google AI’s Image Editor can be used across various industries. For example:
Retail: E-commerce businesses can showcase products with clean, professional backgrounds.
Real Estate: Agents can enhance property images, removing clutter or adding virtual staging elements.
Travel and Tourism: Generate vibrant, eye-catching backgrounds for destination ads.
Leveraging Google AI for Performance Max Campaigns
Google AI’s image editing tools are highly compatible with Performance Max campaigns. The Image Editor can be accessed directly while choosing images for asset groups, enabling you to optimize visuals specifically for these high-performance campaigns. You can create tailored, on-brand visuals that improve the chances of success for your campaign.
Google AI and Your Brand’s Visual Identity
With these advanced tools, you can maintain a consistent and polished visual identity across your ad campaigns. The ability to edit images in real-time, modify backgrounds, and add or replace objects allows you to create customized content that aligns with your brand’s core message.
Time and Cost Savings with AI-Generated Image Assets
By using Google AI, businesses can save both time and money. Instead of hiring professional designers or relying on external software, you can create tailored visuals right within the Google Ads platform. This streamlines your workflow, reduces costs, and enables quick adjustments for various campaigns.
Common Challenges When Using Google AI Image Editor
While the tools are highly intuitive, there may be some challenges:
Complex Images: Images with intricate foregrounds and backgrounds may require manual adjustment.
Prompt Descriptions: Sometimes, generating the desired results requires refining the text prompt for better object generation.
These can be addressed by experimenting with the tools and making use of the manual editing options to fine-tune results.
Conclusion
Google AI’s Image Editor is a game-changer for advertisers. With its powerful features, you can create professional-quality image assets that enhance the effectiveness of your ad campaigns. From removing backgrounds to adding new objects and expanding images, the editor gives you creative control over your brand’s visual content while saving time and costs. By integrating this tool into your Google Ads workflow, you can deliver visually compelling and high-performing advertisements with ease.